Redesigned a seamless navigation for BETX and BET Show pages.
BET Experience - The Problem
Users do not understand the current representation of subnavigation within the down arrow, so they are going to the global nav, and not seeing how to navigate within their show or tentpole. The height of the branded area on top of all pages is too large since it is supporting promotion, navigation, social, and more – this needs to be reduced.
I was tasked with researching, developing, designing, and testing the navigation. Shubhank Sahay worked on the prototypes. Trevor Irmler is the art director and guided me through the whole process.View Research
Current Nav Analysis
Met with internal stakeholders to understand project goals, users, and project scope. Defined user flows to improve project scope for navigation redevelopment for BETX.
Conducted competitor and industry research to anchor value propositions through several key competitors.
Hi-fidelity mocks were made and passed onto Shubhank to be prototyped. We collaborated on what animations, transitions, and interactions were to be made. I was also tasked on bug testing and helping with minor fixes.
Previous Variation User Testing Results